Art Direction
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PR Stunts
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Comms Strategy
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Art Direction ◆ PR Stunts ◆ Comms Strategy ◆
Strawberries & Cream LTO
MOD Pizza regularly releases an LTO flavor of the traditional ‘no name cake’. Normally focusing only on the product, the ask was to create a new look and feel.
The Goal:
The Work:
I pitched concept that focused more on the “vibe” of the flavor. Adding character with rose colored glasses helped sell the narrative. Working closely with the creative team, I helped art direct the shoot and asset list.
Concept | Art Direction | Content
National Pineapple Day
MOD is ending the debate: pineapple belongs on pizza! We were tasked with promoting MOD’s 6th annual pineapple day. Selling an LTO pineapple pizza.
The Goal:
Making over a local MOD store entirely in yellow, we hosted an activation ahead of the campaign launch. We gave out pineapple pizza, partnered with Dole Pineapple, and interviewed people on this age long debate.
The content from this day was used for the national launch. This campaign yielded 23+% YoY in incremental sales.
Concept | Video Production
The Work:
Refract
Drive participation for Refract, the 4-day glass art festival. Hosted by Chihuly Garden & Glass, and Visit Seattle.
The Goal:
The Work:
Season 4 of Netflix’s “Blown Away” featured CGG and offered a gallery showing at Refract as a challenge prize. 3 of the glass artists. Showing the results of this prize was the tandem content that both satisfied the Blown Away fanbase, and drew attention to Refract. I worked closely with many glass artists, and filmed content over the 4 day event all across Seattle.